Requirement: Tamar Science Park has long been a Public Relations client of Formedia, which has positioned the brand name strongly in the city and region. However, the Park has a logo with much equity, but over time it had been used in various different ways, confusing and diminishing the brand identity. Formedia provided guidelines to ensure consistency wherever the logo appeared.

Result: Formedia established brand drivers which were used in marketing material for the Park’s Phase 4 development, ParkLife magazine and website. A significant PR strategy also backs up the marketing plans in place and aims to position Tamar Science Park as the leading science park in the UK

 
T 01752 764222 | E info@formedia.co.uk | ©2008 formedia