Requirement: Pete employed Formedia to handle all his communications when he returned to competitive sailing. Pete’s latest project is another adventure, although it couldn’t be further from the high-tech sailing boats he normally races. Pete has built a 37-foot Cornish lugger - ‘Spirit of Mystery’ - and is recreating the voyage of seven men who sailed to Australia in search of a new life more than 150 years ago. He wants to open the project to the public and use it to shine a light on the men’s bravery and his chosen charity, Cornwall Playing for Success.

Result:  Formedia helped to organise and promote the launch of ‘Spirit of Mystery’ to the local, regional, national and international community. Undertaking a global PR campaign has seen the team organise television, radio, print and new media interviews and coverage, as well as appearances and events around the world.

 
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