Public Relations looks after the reputation of your organisation/business.  The aim is to make your  audience understand and support your business whilst influencing their opinion and behaviour.

It is a planned and sustained effort to establish and maintain goodwill and understanding between the organisation and its audience.

In short, PR is all about managing an organisation’s reputation and consistent communication as part of the marketing activity.

Formedia’s PR team specialise in media relations. This is one of the best marketing techniques and it also adds to the credibility of the organisation. Formedia’s media relations activity is where we secure all the press coverage, locally, regionally and nationally!

Our company has also successfully undertaken several media training sessions, preparing key individuals within organisations to deal with the media in the unlikely event of a crisis.

Contact us to find out more.

Please see here some of our local and national PR campaigns.

OSTAR 2009

was promoted using predominantly media relations as part of a strategic PR campaign. It resulted in more than 700 articles of press coverage all over the globe, including front page of the Telegraph weekend supplement. The website (which is also part of our marketing mix) also received more than 100,000 hits during the race.

MCDIARMID HALL CLINIC 

One of the UK’s leading plastic surgeons, James McDiarmid, employed Formedia to undertake a strategic PR campaign to promote his private practice, MH Clinic. In three months Formedia secured almost £60,000 worth of coverage, as worked out by its advertising equivalent. This coverage ranged from national women’s magazines through to trade media and local press.

MICHAEL SPIERS INVESTS IN PUBLIC RELATIONS TO STRENGTHEN MARKET POSITION

Michael Spiers is now working with communications agency Formedia to maintain and strengthen its market position throughout the recession and beyond.

With showrooms in Plymouth, Exeter, Taunton and Truro, Michael Spiers is a family-run business with over 50 years’ expertise. The directors have employed public relations, design and marketing experts Formedia, based at Tamar Science Park, to maintain and raise the company’s profile and increase its customer base while reinforcing the well-respected and established Michael Spiers brand.

Michael Spiers has workshops in Plymouth and Hatton Garden, home of London’s Diamond Bourse, and belongs to the Guild of Master Craftsmen and National Association of Goldsmiths. Local goldsmiths design and create the majority of jewellery sold, buying ethically sourced diamonds and gems directly from source, and Formedia’s PR campaign will focus on raising awareness of the high quality craftsmanship involved, as well as the excellent customer service and value for money provided. Formedia also continues the development of the Michael Spiers website.

Adam Spiers, Director of Michael Spiers, said: “There are some challenging times ahead for the retail sector and although we are confident of our current position we are keen to ensure we strengthen our market placement now and for the future. We are pleased to be working with Formedia and continuing our strong working relationship.”


Jonathan Mills, Formedia Director, said: “We are excited to be working with Michael Spiers as it is a name I have been aware of since growing up in Plymouth. It is so important to celebrate our region’s successful independent businesses and effective Public Relations activity plays a vital role in attracting the recognition they deserve.”

GOING FOR GOLD!

Plymouthians can have a taste of Olympic glory when World Champion Tom Daley’s gold medal goes on display at the city’s Michael Spiers showroom next week

Keith White, Michael Spiers MD, presented Tom with the OMEGA Seamaster Diver 300 watch* in recognition of his outstanding achievement at the recent World Championships held in Rome, where Tom made history by claiming Britain’s first ever world championship individual diving gold medal. The medal will be displayed in the window of the Plymouth showroom, on Cornwall Street.

Keith White says: “We are delighted to be hosting Tom’s medal as it is symbolic of what can be achieved through hard work and dedication. It also gives the general public a chance to see the medal for themselves and we look forward to welcoming people to the showroom.”

Keith also presented Tom’s team mates Tonia Couch and Brooke Graddon with stunning Gucci bracelets, and the trio’s coach Andy Banks received a Mont Blanc pen.

Keith adds: “Everyone in Plymouth is so proud of Tom, Tonia and Brooke, who are such wonderful ambassadors for the city, and we at Michael Spiers wanted to celebrate their achievements. We wish them well for continued success in the 2012 Olympic games.”

Keith also designed and made solid gold Olympic signet rings for Tom, Tonia and their coach Andy after Tom finished 8th in the world at the 2008 Beijing Olympics.